Our Privacy Policy

At Frilly Frocks, we collect your personal data via the online form in order to provide you with an effective bridal gown sales service or to respond to your enquiry regarding the wedding items we sell including but not limited to Wedding dresses, Bridesmaids dresses and mother of the bride outfits.

However, you can browse our website without giving us any personal information.

The personal data we collect & how we use it

When you make initial contact via email, or submit your details using our online website form or during a phone call you consent to Frilly Frocks to reply to your enquiry by phone, email or post.

We will collect your contact information including name, email address and phone numbers and any other information relevant to your enquiry i.e. booking preferences (wedding date) for a bridal, mother of the bride or bridesmaid appointment.

We do not sell, distribute or lease your personal information to third parties.

We collect information to understand your needs and provide you with an appropriate service. We may use the information to get in touch and reply to your enquiry. We may use the information to provide you with the information you request relating to our services.

Who has access to your data

The personal data that you provide to us is used for the purpose of fulfilling your dress purchase. We limit the availability of your data only to employees who have a business need for the information. We take commercially reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

Third-party disclosure

We will never sell or share any of your details with any third party organisation for marketing purposes. We do not transfer personal information to outside parties. This does not include our website developers or web hosting partners and other parties who assist us in operating our website, conducting our business, so long as those parties agree to keep this information confidential.

We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

We use google analytics to analyse traffic to our website. We do this to find out things such as the number of visitors to the various parts of the site. We collect only anonymous, aggregate statistics. This information is only processed in a way which does not identify anyone. We do not make and do not allow Google to make, any attempt to find out the identities of those visiting our website.


We are committed to ensuring that your information is secure, however, no method of transmission over the Internet, or method of electronic storage, is 100% secure. In order to prevent unauthorised access or disclosure, we have put in place reasonable physical, electronic (SSL) and managerial procedures to safeguard and secure the information we collect.

How long we keep your data

We only retain this information for as long as we need it to fulfill the purposes for which we have initially collected it. It is our policy to periodically archive data before deletion. This is because often an initial enquiry can be made sometime before the ‘big day’.

Changes to our Privacy Policy

We keep our privacy policy under regular review and we will place any updates on this page. This privacy policy was last updated on 25th May 2018

Our details

Please contact us if you have any questions about our privacy policy or information we hold about you: By email enquiries@frillyfrocks.co.uk