Our Reputation is our Guarantee

Over 40 years ago, Frilly Frocks started. There was one goal in mind: to help brides enjoy finding their dream wedding dress.

Today, that aim stands, but we include Mothers of the bride or grooms in the pledge too! YOU navigate your dress shopping in private - by appointment. See the latest designer bridal and special occasion gowns from around the world.

Frilly Frocks Studio champagne
Frilly Frocks Studio sofa
Frilly Frocks Studio shoes

Team Frilly Frocks

Our team is small but so experienced. Our team is the very best the industry has to offer. We look forward o meeting you to start your wedding dress experience.


With a fierce passion for bridal, Fiona has the run the show for over ten years now. She seeks out fresh bridal design to make sure your shopping experience is personal and fun.


Steph is our M​other of the Bride guru. She blends a wealth of experience​ with ​an amazing eye for detail​. She can pick a winning outfit and hat from a mile away​!


Lo​rraine is a fantastically talented seamstress and is on hand for any alterations our brides may require​. ​​Lorraine’s sewing career began training machinists in a bridal factory, being responsible for quality control and the general production of new samples.

Why Frilly Frocks?

Well, when the store established in the 1980’s - bridal gowns were frilly to say the least! We made bespoke silk bridal and bridesmaids gowns back then.

Today we showcase luxurious wedding dresses and stylish mother of the bride outfits. We carry a large selection of leading brands and different dress styles for all shapes and sizes. Brides come from all over Devon, Cornwall and Somerset to visit our bridal studio.

Don't Tell the Bride

Featured on BBC ‘Don’t tell the bride!’

We were the Devon bridal shop featured on ‘don’t tell the bride’ in 2014. David picked a beautiful dress for his beautiful bride to be. The lovely Rosie came in to try the dress on and loved it, phew! Many congratulations to Rosie and David.

Retail Bridal Association Protection

Retail Bridal Association (RBA) members are all independent wedding dress shops. Frilly Frocks is a RBA member. We are bound by their ‘code of practice’. We ensure the bride receives the highest standards of care and service. As RBA members we : Sell original bridal gowns sourced direct from the corresponding designer. Sell wedding dresses that include the necessary boning, lining, corsetry and underskirts. Sell wedding dresses by designers matching all descriptions made about fabric, beading etc. Do not deal with home traders. Make sure our dresses fit the bride. Be aware of internet sellers - if it seems to good to be true, then it most likely is!

Our Friends

From wedding photographers to venues, hair and make-up to cars, catering and of course entertainment - there is a lot to organise for your wedding. Here are some of the wedding suppliers we have enjoyed working with over the years, listed in alphabetical order.

Fresh Bread Marketing LTD
Castle Hill Wedding Venue
Julie Wicks Photography